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Posts tagged with gorilla


I showed this video at a number of recent psychology conferences when I was talking about research methods, and thought I would share it on this site because it is quite entertaining.

Change blindness describes how people are quite poor at noticing change, something demonstrated in a number of studies (see also Daniel Simon and Daniel Levin’s classic ‘door study‘ or Richard Wiseman’s colour changing card trick or just look up change blindness).

Change blindness is different from inattentional blindness where people do not see things which are in plain sight – famously demonstrated in this video (and by Daniel Simons) this one from Richard Wiseman.

You may ask why I was using the video when talking about research methods – I suggested that students might think of ways to further test these phenomena. For example there is evidence that people are more likely to notice change if the other people are the same age as themselves.

Ok, let’s put social influence research to the test:

If psychological theories in this area can explain anything, surely they must be able to explain advertising… This is, after all, a field in which ‘experts’ get paid ridiculous amounts of cash to influence the buying behaviour of us folk out here in society…

So can psychological concepts help us explain how adverts work? Let’s have a go with one of the original classics: ‘Happiness is Egg-Shaped’ with Tony Hancock (He was the Russell Brand of his day – only less hairy… ask your Grandad)


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